Many marketers use lead generation software because they struggle to generate quality leads to meet their pipeline targets.
We understand—managing pipeline targets and tracking metrics can be challenging when you’re not generating enough quality leads.
Let’s get straight to the point—B2B lead generation software can help you achieve your increasing lead targets. What’s more, the best lead generation software offers much more than that.
Lead generation involves attracting and engaging your target audience until they’re willing to share their information. Lead generation software is a tool designed to help sales teams create or identify those opportunities more efficiently, gather contact details, and manage prospects seamlessly as they move through your sales funnel. This way, you can automate and optimize your efforts without losing sight of each lead’s journey.
We’ve compiled a comprehensive list of 61 tools, organized by use case for easy navigation, complete with pricing, peer reviews, and an overview of their functionalities.
Ready? Let’s find the best lead generation software to assist you today.
What is lead generation?
So, before we explore the list, let’s have a quick recap.
Lead generation is the process of attracting and engaging your target audience to the point where they want to give you their information. Additionally, there are two main approaches to lead generation: inbound and outbound. Inbound focuses on drawing people in through helpful content, social media, or website forms, while outbound involves proactively reaching out to potential leads via calls, targeted emails, and other direct outreach methods.
To effectively turn leads into buying customers, it’s advisable to categorize them depending on their current lifecycle stage or how you qualified them. Some of the different lead qualification categories include:
- Service-qualified leads: These are leads who’ve expressed interest in your service. Such leads may inquire about your service offerings or use your free temporary subscription if you have one.
- Product-qualified leads: These are leads who’ve expressed interest in your product. They may utilize your product trials, leave feedback on your product’s efficiency, or request custom features tailored to their individual pain points.
- Marketing-qualified leads: These are leads who respond to your marketing campaigns. They may willingly participate in your target market research, comment on, like, or share marketing content like blogs or social media posts, or sign up for your webinars.
- Sales-qualified leads: These are leads who’ve expressed interest in paying for your service or product. These leads will inquire about your pricing and may try to negotiate for better rates.
Once you do this, your sales and marketing teams can build relationships with these leads. If you deliver real value, help leads overcome their challenges, and show how your business can help them, you can turn leads into loyal customers.
Why is lead generation important?
Lead generation is essential for any business because it fills your sales funnel with potential customers and fosters valuable relationships that nurture these prospects into loyal clients.
The research and prospecting process helps you to understand customer needs and behaviors, as well as market trends. This is useful for your marketing team, as they’ll gain insights into the type of marketing materials that will resonate with leads.
What is a lead generation system?
A lead generation system is a standalone platform or an integrated suite of tools that helps you generate leads more efficiently. Used by sales and marketing teams, the software automates the lead gen process and makes it easier to find and focus on high-quality leads.
Some solutions are designed for inbound lead generation, while others are for outbound lead gen—and some do both.
- Inbound lead generation software: This software enables you to quickly collect contact information and other useful data from potential customers who have shown an interest in your product or service. As well as tracking interactions via email, social media, and landing pages, it may include features to help you tailor your outreach.
- Outbound lead generation software: These tools are often used in top-of-funnel B2B sales, where you need to reach out to people who may be unaware of your product. They pull information from databases, carry out lead scoring, and help you to contact leads through various communication methods.
What is lead generation software?
Back to the tools (or lead generators as some people call them). Lead generation tools are a useful way to drive quality leads, but you need to invest in automated lead generation software to do it at scale. This is how you’ll reduce manual work.
Lead generation software can be used for both inbound and outbound sales, depending on the use case. There’s no ‘one-size-fits-all’ solution, this is why we’ve grouped them by use case below for easy navigation.
Comparison chart of the top 61 lead generation software
| Software | Starting price | Free trial? | Key features |
| Tools for website visitor identification | |||
| Leadfeeder | €99/month | 14 days | live visitor trackingautomated lead scoringpowerful contacts insightemail marketing integrationswebsite forms trackingreal-time notifications |
| Tools for lead data collection | |||
| Overloop | $49/user/month | No | Chrome extensionemail finderimport contactsmulti-channel campaigns |
| D & B Hoovers | Pricing on request | Yes | automated workflow software real-time notificationspersonalized buyer intent data |
| Tools for email address lookup | |||
| OptinMonster | $16/month | No | email builder and templatesexit-intent technologyA/B testinganalytics and reporting |
| Hunter.io | Free plan available, or $49/month | No | email finder and verifierbulk email searchdomain searchintegrations |
| Voila Norbert | $49/month | No | email finder and verifierbulk email searchAPI accesslead enrichment |
| Reply.io | $60/month | 14 days | email sequencingAI-powered email writingbuilt-in CRMA/B testing |
| Skrapp | Free plan available for individuals, or $49/month | No | email finder and verifierdomain searchbulk email searchLinkedIn integration |
| AeroLeads | $49/month | Yes | email finderLinkedIn integrationbulk data exportCRM integration |
| Datanyze | $29/month | 90 days | technographic dataemail and direct dial finderChrome extensionCRM integration |
| Tools for email follow-up | |||
| Boomerang for Gmail | Free with 10 message credits/month; or $4.98/month | 30 days | email schedulinginbox pauseread receipts and click trackingfollow-up reminders |
| HubSpot Sales | Free plan available, or $18/month | No | email trackingemail templatesCRM integrationmeeting scheduling |
| Yet Another Mail Merge | Free plan available, or $25/year | No | email personalizationemail trackingGoogle Sheets integrationscheduled emails |
| Tools for form & email collection | |||
| Snov.io | Free plan available, or $39/month | No | email finder and verifierdrip campaignstechnology checkerintegrations |
| Global Database | Pricing on request | Yes | comprehensive company dataadvanced search filtersdata enrichmentexport capabilities |
| Sumo | Free plan available, or $49/month | 14 days | email capture formslist buildertraffic analyticssocial sharing tools |
| ConvertPlus | $23 one-time fee | No | multi-purpose opt-in formsadvanced targeting optionsemail marketing integrationsA/B testing |
| LeadQuizzes | $49/month | 14 days | quiz and survey buildercustomizable templatesintegrationsanalytics and reporting |
| Tools for email marketing | |||
| ActiveCampaign | $29/month | 14 days | email marketing automationsegmentation and targetinglanding page builderanalytics and reporting |
| MailChimp | Free plan available, or $9.99/month | 1 month | email campaign buildermarketing automationaudience segmentationanalytics and reporting |
| Brevo | Free plan available, or $20/month | No | email marketing automationSMS marketingsegmentation and personalizationanalytics and reporting |
| Tools for landing page creation & lead capture | |||
| Unbounce | $95/month | 14 days | drag-and-drop buildertemplates and A/B testingconversion toolsdynamic text replacement |
| Instapage | $199/month | 14 days | drag-and-drop builderA/B testingdynamic test replacementcollaboration tools |
| Leadpages | $49/month | 14 days | drag-and-drop builderhigh-converting templatesA/B testinglead capture tools |
| ClickFunnels | $147/month | 14 days | sales funnel builder with templatesA/B testingemail and marketing automationpayment processors |
| SeedProd | $79/year (currently on sale at $39.50) | No | drag-and-drop buildertemplates and customizationsemail marketing integrationsSEO optimization tools |
| WPForms | $99/year (currently on sale at $49.50) | No | form builder and templatessmart conditional logicemail notificationsintegrations |
| Tools for complete marketing automation/CRM | |||
| HubSpot | Free plan available, or $30 per month | No | comprehensive CRMmarketing automationcontent management system (CMS)sales toolsanalytics and reporting |
| Adobe Marketo Engage | Pricing on request | No | advanced marketing automationlead management and scoringemail marketinganalytics and reportingintegration capabilities |
| Salesforce Marketing Cloud Account Engagement | $1,250/month | No | lead managementemail marketing automationCRM integrationanalytics and reportinglanding pages and forms |
| Keap | $199/month for first five months | 14 days | CRM and contact managementmarketing automationsales pipeline managementemail marketinginvoicing and payments |
| SharpSpring | $449/month | No | marketing automationbehavior-based emailCRM/sales pipeline managementlead scoring and trackinganalytics and reporting |
| Constant Contact | $12/month for email marketing (other tools priced separately) | Yes | website buildersemail segmentingSEO toolsdeep analytics tools |
| Tools for sales process automation | |||
| IFTTT | Free plan available, or $2.75/month | Yes | automation of taskswide app integrationcustom and pre-built appletssmart home compatibility |
| Zapier | Free plan available, or $19.99/month | 14 days | task automation (Zaps)app integrationsconditional logic (Paths)data formatting |
| OnePageCRM | $9.95/month | 21 days | sales dashboardcontact managementsales pipeline managementintegrations |
| Nimble | $24.90/user/ month | 14 days | unified contact managementsocial media integrationsmart contact insightstask and pipeline managementemail tracking and templates |
| HubSpot Sales | $45/month | No | email tracking and notificationssales pipeline managementmeeting schedulingCRM integrationemail templates and sequences |
| Pipedrive | $14.90/month | 14 days | visual sales pipelinetask automationlead and deal managementreminders and notificationsreporting and analytics |
| LinkedIn Sales Navigator | Pricing on request | 30 days | advanced lead and company searchlead recommendationsInMail messagingreal-time insightsCRM integration |
| Tools for live chat | |||
| Intercom | $39/seat/month | 14 days | live chat and messagingautomated chatbotscustomer segmentationin-app messaging |
| Tawk.to | Free, or $19/month to remove branding | No | live chat supportcustomizable chat widgetchat history and transcriptsmulti-platform availability |
| Acquire | $500/month plus $25/agent/month | Yes | live chat and messagingvideo chat and co-browsingcustomer insights and analyticsintegration capabilities |
| CallPage | $39/month | 14 days | instant call backlead generation toolscall tracking and analyticsintegrationscustomizable widgets |
| Tools for social media & forums | |||
| Twitter Search (X) | Free | N/A | advanced search filtersreal-time updateshashtag trackingpersonalized search suggestions |
| Quora | Free | N/A | question and answer formatupvote and downvote systempersonalized feedexpert contributions |
| Tools for social media contests | |||
| Vyper | $149/month (only pay when you activate your campaign | Unlimited after sign-up | campaign creationviral referral programsgamification elementsanalytics and reporting |
| Gleam | Free plan available, or $97/month | No | customizable competitionsmultiple entry methodsanalytics and trackingemail list building |
| Rafflecopter | Free plan available, or $13/month | 7 days or 50 entries | easy contest setupmultiple entry optionscustomizable widgetsanalytics and reporting |
| RafflePress | $39.50/year | No | drag-and-drop giveaway builderviral referral programsmultiple entry methodsanalytics and reporting |
| Tools for surveys | |||
| ProProfs Survey Maker | $0.10 per response | 15 days | customizable templatesmultiple question typesreal-time analyticsintegration capabilities |
| Crystal | Free plan available, or $49.50/month | No | personality insightsemail and communication tipsteam collaboration toolsintegrations |
| Qualaroo | $100/month | 15 days | smart surveysuser segmentationA/B testingreal-time analyticsintegration capabilities |
| Survicate | Free plan available, or $89/month | 10 days | multiple survey typestargeted segmentationcustomizable templatesreal-time feedback and analyticsintegrations |
| Google Forms | Free for personal use, $12/month for business | Yes | customizable templatesvariety of question typesreal-time collaborationautomatic data collection and analysis |
| Extole | Pricing on request | Unknown | referral marketing solutionscustomizable campaignsmulti-channel distributionanalytics and reportingintegrations |
| Survey Monkey | Free plan available for individuals, or $25/user/month | No | survey templatesadvanced question typesdata analysis toolstargeted surveysintegrations |
| Referral Candy | $59/month | 14 days | automated referral programscustomizable rewardsintegrationsreal-time tracking and analyticspersonalized referral links |
| Tools for calendar scheduling | |||
| Calendly | Free plan available, or $10/month | 14 days | customizable event typesautomatic time zone detectionintegration with calendarsautomated reminders and notifications |
| Doodle | Free plan available, or $6.95/month | No | poll schedulingcustomizable event optionsautomatic time zone adjustmentscalendar integration |
| Limecall | $25/month | 14 days | instant call back widgetautomated call schedulingreal-time call analyticsCRM integrationsteam collaboration features |
The 61 best lead generation software and tools: our top B2B picks
Salesforce Marketing Cloud Account Engagement
These lead generation tools can provide the comfort and reliability your sales team needs to consistently hit their targets.
We’ve done the research for you and compiled a list of the best lead generation tools available, so you can focus on what matters most—connecting with qualified prospects and closing deals.
First up is our own lead generation software, Leadfeeder , which we’ll examine with the same objective criteria we apply to all tools in this guide .
Let’s explore the comprehensive list and answer the key question: Which software can be used for lead generation in 2025?
B2B Lead Generation Guide
Marketers — need some fresh B2B lead generation ideas to hit your MQL targets? Download this guide and fill up your pipeline now!Download
Note: Want to generate more B2B leads from your website? Sign up and try Leadfeeder free for 14 days to see the companies that visit your website, which pages they look at, and more.
Lead generation software for website visitor identification
The sales lead generation software market is saturated with options. Our goal is to help you identify which tools will actually drive growth for your business.
There are hundreds of B2B lead generation platforms, but none that do it quite like Leadfeeder— which is why we gave ourselves our own category. We can prove why we’re the best software for lead generation.
What sets us apart? We don’t just help you follow up on leads; we identify quality prospects you didn’t even know were engaging with your business. What does that mean? Well, you can generate more leads from your current marketing efforts, without any extra investment.
1. Leadfeeder
Rating: 4.3 out of 5 stars on G2
Leadfeeder is a powerful tool that helps businesses understand and engage with companies who visit their website in real-time. With Leadfeeder, you can track their behavior, gain insights into their interests, and use that data to optimize your website for better engagement and conversions.
The platform offers a range of features, making it the perfect solution for businesses looking to improve their website’s performance.
Features
- live visitor tracking
- versatile filtering
- automatic lead scoring
- powerful contacts insight
- email marketing integrations
- website forms tracking
- real-time notifications
Pricing
14-day free trial, paid plans starting at €99/month.
For B2B sales and marketing teams looking to identify high-value prospects and fill their pipeline with qualified leads, Dealfront’s Web Visitors product provides the insights you need to achieve consistent growth.
Leadfeeder can help you maximize the potential of your existing website traffic and convert more visitors into qualified leads.
Leadfeeder for Marketing
Track site visitors, measure campaign success, and find more qualified leads.DOWNLOAD
Lead data collection tools
Need more data? These tools will help you better understand your customers and prospects so you can develop relationships that convert.
2. Overloop (formerly Prospect.io)
Rating: 4.3 out of 5 stars on G2
Overloop includes all of the features you’ll need to run a multi-channel outbound campaign.
Features
- Chrome extension
- email finder
- ability to import contacts from LinkedIn, CSV import, custom fields, and contact management
- multi-channel campaigns
- personalized cold emails at scale
Overloop also helps sales productivity and offers robust reporting — to read more on those features, you’ll have to check out their site for yourself.
Pricing
Paid plans start at $49/per user/month
3. D & B Hoovers
Rating: 4.0 out of 5 stars on G2
D & B Hoovers is a sales acceleration tool that helps businesses leverage data and analytics so you can build your lists and connect with prospects faster.
Features
- informed conversations
- automated workflow software
- real-time notifications
- personalized buyer intent data
Pricing
Contact for pricing, they offer a free trial
Lead generation software for email address lookup
This lead generation software helps to automate the process of finding someone’s email address. These tools are a little stalky but it’s approved.
4. OptinMonster
Rating: 4.3 out of 5 stars on G2
Convert and monetize your website traffic with OptinMonster. Stop losing visitors!
Quickly grow your email list, get more leads, and increase sales with the most powerful conversion optimization toolkit on the web. Implementing OptinMonster into your marketing strategy to nail your lead generation.
Features
- drag-and-drop builder
- pre-built templates
- exit-intent technology
- A/B testing
- analytics and reporting
Pricing
Plans start at $16/month for use on one site
5. Hunter.io
Rating: 4.4 out of 5 stars on G2
Hunter helps you find emails by typing in the person’s name and their company. You can also browse for all emails at a specific company.
Hunter is a super popular B2B lead generation platform for good reason—you should definitely try this one.
Features
- email finder
- email verifier
- bulk email search
- domain search
- integrations
Pricing
Free to find up to 25 requests/mo; plans start at $49/month
You can use the tool for free for up to 25 email searches and 50 email verifications per month. From there, paid plans start at $49/month for 500 searches and 1000 verifications.
6. Voila Norbert
Rating: 4.6 out of 5 stars on G2
Voila Norbert is a sales tool that helps you find email addresses. Simply enter the name of the person you’d like to see an email for, along with the company they work for, and Voila Norbert will automatically find the email address.
Features
- email finder
- email verifier
- bulk email search
- API access
- lead enrichment
Pricing
Up to 1,000 leads; plans start at $49/month
7. Reply.io
Rating: 4.6 out of 5 stars on G2
The all-in-one engagement platform for teams — Reply Chrome extension helps you find prospect emails on LinkedIn in seconds, keeping your pipeline full. You can either look up the required contacts one by one or source emails in bulk directly from LinkedIn Sales Navigator.
Features
- multi-channel outreach
- email sequencing
- AI-powered email writing
- built-in CRM
- A/B testing
Pricing
200 emails free per month, paid plans start at $60/monthly
8. Skrapp
Rating: 3.9 out of 5 stars on G2
We know that social media platforms rule all and so does Skrapp. Skrapp, Skrapp.io specifically, is a tool for finding someone’s LinkedIn email.
Features
- email finder
- domain search
- bulk email search
- LinkedIn integration
- email verification
Pricing
Free plan available for individuals. Paid plans start at $49/month
9. AeroLeads
Rating: 4.0 out of 5 stars on G2
AeroLeads makes it easier than ever to find contact information for prospects. Simply sign up, add their Chrome plugin, search LinkedIn, CrunchBase, AngelList, etc. and add possible leads to AeroLeads.
Features
- email finder
- LinkedIn integration
- bulk data export
- real-time data
- CRM integration
Pricing
Plans start at $49 per month for up to 3,000 credits
10. Datanyze
Rating: 4.2 out of 5 stars on G2
Datanyze helps B2B sales teams connect with prospects by providing contact information, company details, and “icebreakers” to help you warm up cold calls and email outreach.
Features
- technographic data
- email and direct dial finder
- Chrome extension
- real-time data
- CRM integration
Pricing
$29 per month, billed monthly, for up to 80 credits a month. They also offer a free 90-day trial.
Lead generation software for email follow ups
If you do a lot of cold email outreach, or your sales approach requires following up with prospects often, these tools will help you to keep track of your outreach efforts. This can help you more effectively measure the results of your lead generation strategy.
11. Boomerang for Gmail
Rating: 4.5 out of 5 stars on G2
Boomerang is a Gmail extension that allows you to schedule emails. But, it’s also helpful to deliver emails back to your inbox when you don’t receive a response from the person you originally messaged. For example, you can send the email back to your inbox if the person doesn’t reply within two days. This helps to stay organized when following up with prospects.
Features
- email scheduling
- inbox pause
- read receipts and click tracking
- AI-powered email assistance
- follow-up reminders
Pricing
Free with 10 message credits/month; paid plans start at $4.98/month
12. HubSpot Sales
Rating: 4.4 out of 5 stars on G2 based on 10,833 reviews
HubSpot Sales is a division of Hubspot’s complete marketing and sales platform. One of the best features of HubSpot Sales is the ability to track email opens. HubSpot Sales features a Gmail extension that will allow you to decide which emails to track. Then, when a prospect opens an email, you will receive an update.
You can also check all of your opened/unopened emails in the HubSpot Sales dashboard. You can compare HubSpot vs. Leadfeeder here.
Features
- email tracking
- email templates
- CRM integration
- sales automation
- meeting scheduling
Pricing
Free, paid plans start at $18/month
13. Yet Another Mail Merge
Rating: 4.3 out of 5 stars on G2
Yet Another Mail Merge is a Google Sheets Extension that tracks email opens. This tool makes it easy to send email in bulk, schedule and personalize emails, see who opened your email, and follow up based on who opened your email, who didn’t open your email, etc.
Features
- email personalization
- email tracking
- Google sheets integration
- scheduled emails
- send bulk emails via Gmail
Pricing
Free for one user and up to 50 recipients per day, paid plan at $25 for 400 email/day
Sales lead generation software
Form & email collection
These lead generators are all about collecting emails on your site to build your email list, either for future drip campaigns or content promotion.
14. Snov.io
Rating: 4.5 out of 5 stars on G2
Snov.io is a multifunctional tool that helps collect emails from the company website, get emails based on personal and domain names, find emails on Google and LinkedIn, and much more.
The B2B lead generation platform also helps with nurturing through automated outreach and lead research.
Features
- email finder
- email verification
- drip campaigns
- technology checker
- integrations
Pricing
Free to find up to 50 emails per month; paid plans start at $39/month.
15. Global Database
Rating: 4.6 out of 5 stars on G2
Global Database offers verified and up-to-date business information through an online platform with an advanced filtering system. You can get contact data of the companies matching your ideal lead profile, with a certain financial state, credit risk, position on the market, or digital presence.
All you need is to pick various criteria according to your expectations or use one of the integrated workflow solutions provided by the company.
Features
- comprehensive company data
- advanced search filters
- contact information
- data enrichment
- export capabilities
Pricing
Available upon request, customizable by the number of regions and industries and other individual requirements.
16. Sumo
Rating: 4.1 out of 5 stars on G2
Sumo is one of the most popular tools for listing, building, and capturing emails on your site.
The tool also has an option for a floating social share bar on your site and heat maps for figuring out where visitors are clicking on your site. The tool can be used for free (with Sumo branding on popups and the social share bar).
Features
- email capture forms
- list builder
- traffic analytics
- social sharing tools
- integration options
Pricing
Free, Paid plans start at $49/month
17. ConvertPlus
Rating: 4.8 out of 5 stars on G2
ConvertPlus is another tool for displaying popup forms on your website. However, instead of a SaaS solution, this tool is offered as a WordPress plugin.
It has many of the same features as Sumo, including timed popups, percentage of the page scrolled popups, exit popups, etc. It can be a good tool for companies using WordPress that can’t invest in a monthly SaaS tool.
Features
- multi-purpose opt-in forms
- advanced targeting options
- customization and templates
- email marketing integrations
- A/B testing
Pricing
Paid WordPress Plugin for $23 one-time fee
18. LeadQuizzes
Rating: 4.5 out of 5 stars on Capterra
Make a quiz to capture leads and learn about your audience. LeadQuizzes has helped clients grow by capturing up to 500% more leads from their website. Additionally, the answers you collect can help you segment and understand your audience better.
“We have used it for functional and regenerative medicine leads and have generated 100x more than we paid for it. If you know what you are doing, you can do great things.” – Capterra reviewer
Features
- quiz and survey builder
- lead generation tools
- customizable templates
- Integrations
- analytics and reporting
Pricing
14-day free trial, starts at $49/month
Lead generation software for email marketing
To take it a step further, these tools will allow you to actually create email marketing campaigns and automated email drip campaigns. Using email marketing, you can continue to educate subscribers and eventually turn them into potential sales. This is the key to a successful lead generation system.
19. ActiveCampaign
Rating: 4.5 out of 5 stars on G2
ActiveCampaign is another popular email marketing platform. While ActiveCampaign’s email builder isn’t as polished as MailChimp, ActiveCampaign has a more powerful email automation editor.
Features
- email marketing automation
- CRM and sales automation
- segmentation and targeting
- landing page builder
- analytics and reporting
Pricing
Paid plans start at $29/month
20. MailChimp
Rating: 4.3 out of 5 stars on G2
MailChimp is one of the most popular and easiest-to-use email marketing platforms out today. One of its best features is its intuitive, easy-to-use drag-and-drop email builder.
Features
- email campaign builder
- marketing automation
- audience segmentation
- analytics and reporting
- integrations and apps
Pricing
Free, paid plans start at $9.99/month
21. Brevo (formerly SendinBlue)
Rating: 4.5 out of 5 stars on GetApp based on 1,800 reviews
Brevo (formerly SendinBlue) is one of the more affordable options for email marketing with their paid plans starting at only $20/month. This plan allows you to send up to 20,000 emails a month. All of Brevo’s plans allow for unlimited email contact storage.
Features
- email marketing automation
- SMS marketing
- drag-and-drop editor
- segmentation and personalization
- analytics and reporting
Pricing
Free, paid plans start at $20/month
Lead generation software for landing page creation & lead capture
These lead generator software will allow you to create custom landing pages and lead capture forms on your website. These are useful when trying to get visitors to sign up for an ebook, a demo request, or a sales call.
22. Unbounce
Rating: 4.4 out of 5 stars on G2
Unbounce is a tool used to create custom landing pages. The platform features a drag-and-drop landing page builder as well as many pre-built templates. A 30-day free trial is available.
Features
- drag-and-drop landing page builder
- templates and A/B testing
- conversion tools
- dynamic text replacement
- integrations
Pricing
Paid plans start at $95/month for up to 20,000 visitors and 500 conversions
23. Instapage
Rating: 4.3 out of 5 stars on G2
Another popular landing page builder, Instapage integrates with popular email marketing and CRM platforms like Zapier, HubSpot, MailChimp, and Salesforce. The tool offers a drag-and-drop landing page.
Features
- drag-and-drop builder
- A/B testing
- dynamic test replacement
- collaboration tools
- integrations
Pricing
Paid plans start at $199/month
24. Leadpages
Rating: 4.6 out of 5 stars via Capterra
Leadpages claims to be the “#1 Landing Page Builder”. While we can’t necessarily say it’s the best, it does have a very well-designed drag-and-drop builder that is super easy to use. Additionally, the platform enables you to build Facebook ads directly inside the tool, and it even features built-in payment functionality for forms.
Features
- drag-and-drop builder
- high-converting templates
- A/B testing
- lead capture tools
- integrations
Pricing
Paid plans start at $49/month
25. ClickFunnels
Rating: 4.6 out of 5 stars on G2
Clickfunnels is a sales funnel and landing page builder all-in-one solution. With the tool, you can select from various sales funnels, and build the process out from there, including adding subscribers to your email list and collecting payments. A 14-day free trial is available.
Features
- sales funnel builder
- pre-built templates
- A/B testing
- email and marketing automation
- integrations and payment processors
Pricing
Paid plans start at $147/month
26. SeedProd
Rating: 4.17 out of 5 stars on Cuspera based on 646 reviews
SeedProd is a WordPress landing page builder that makes it easier than ever to build customized landing pages that actually convert. Used by over 1 million professionals, it offers a drag-and-drop page builder, live previews, and a revision history tool in case you make a mistake.
Features
- drag-and-drop builder
- pre-built templates
- customizable design options
- email marketing integrations
- SEO optimization tools
Pricing
$79 per year for Basic Package (1 site, Drag & Drop page builder, etc.) — *on sale right now for $39.50/year*
27. WPForms
Rating: 4.7 out of 5 stars on G2
WPForms is one of the most popular drag-and-drop WordPress form builders on the market. More than 4 million professionals use it to build smarter forms and surveys.
WPForms also integrates with many of your favorite sales and marketing tools, including Salesforce, ActiveCampaign, and Zapier.
Features
- drag-and-drop form builder
- pre-built form templates
- smart conditional logic
- payment integrations
- email notifications and marketing integrations
Pricing
Plans start at $99 per year — *on sale right now for $49.50*
Lead generation software for complete marketing automation/CRM
All-in-one marketing and automation software removes the hassle of integrating multiple platforms (such as your email marketing provider, landing page builder, popup builder, etc.) and instead combines all of these tools into one amazing B2B lead generation platform.
Additionally, many often include lead management and scoring features. While this can make managing leads easier, it typically comes at a higher price. So consider whether you’d like to go with an all-in-one solution carefully. Below are a few top B2B lead generation platforms:
28. HubSpot
Rating: 4.4/5 stars on G2
HubSpot is one of the biggest and well-known tools on the market for SaaS companies and agencies. The all-in-one marketing and CRM solution has features for managing contacts, posting to your blog, creating landing pages, finding new leads, and more.
Pricing primarily depends on what features you need as HubSpot consists of three main platforms: HubSpot CRM, HubSpot Sales, and HubSpot Marketing. However, free plans are available for all three B2B lead generation platforms.
Features
- comprehensive CRM
- marketing automation
- content management system (CMS)
- sales tools
- analytics and reporting
Pricing
Free, paid plans vary depending on which features you need but start at $30 per month for small teams
29. Adobe Marketo Engage
Rating: 4.1 out of 5 stars on G2
Adobe Marketo Engage is another all-in-one solution. Again, pricing will depend largely on the features you need, and you will need to get in touch with sales to receive pricing information.
Features
- advanced marketing automation
- lead management and scoring
- email marketing
- analytics and reporting
- integration capabilities
Pricing
Contact sales for pricing
30. Salesforce Marketing Cloud Account Engagement (formerly Pardot)
Rating: 4.0 out of 5 stars on G2
With Salesforce Marketing Cloud Account Engagement, you can “Grow revenue and scale customer engagement with B2B marketing automation software built directly into your CRM.” With drag-and-drop landing page and form builders or AI lead scoring, you’ll be able to take charge of your marketing automations!
Features
- lead management
- email marketing automation
- CRM integration
- advanced analytics and reporting
- landing pages and forms
Pricing
Paid plans start at $1,250/month
31. Keap
Rating: 4.2 out of 5 stars on G2
Keap is an all-in-one solution for marketing automation and CRM. They offer a 14-day free trial.
Features
- CRM and contact management
- marketing automation
- sales pipeline management
- email marketing
- invoicing and payments
Pricing
Paid plans start at $199/month for the first five months, they also offer a 14-day free trial
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